A Free, One-Day Professional
Workshop From Develine
Your Craft Deserves a Product That Matches Your Ambition
Develine is Making its U.S. Debut, And We're Launching With The Professionals Who Matter Most.
We’re inviting experienced microcement and decorative concrete contractors to be among the first in the country to get hands-on with this groundbreaking system, through an exclusive, completely free workshop. Seats are limited and participants will be selected from registered applicants, so don’t wait! This is your chance to get ahead of the curve before Develine changes the industry.
In one intensive day, you’ll get full training on Develine’s revolutionary decorative coating system: a product line that’s redefining what’s possible in the field.
The class instructor is Alexander Alexiadis: an internationally renowned Decorative Surfaces Specialist & Microcement Expert with years of experience. To learn more about Alexander continue scrolling.
Request an Invite now for your chance to be selected!
Request Your Invitation
10-14 attendees per workshop will be chosen from those contractors who apply.
Available Develine Workshops
03.17.2026, Tuesday | Cranbury, NJ
03.20.2026, Friday | Dallas, TX
Why New Develine Microcement Changes Everything.
If you’ve worked with traditional microcements, you already know the headaches: precise mixing ratios, strict timing windows, inconsistent results. Develine eliminates all of that.
Develine products are single-component and ready to use straight from the pail. No mixing, no guesswork, no wasted material — just open it and go. The result is a cleaner workflow, fewer errors on the job, and a finish that outperforms anything else currently on the market in terms of durability and consistency.
Developed in Greece and refined to meet the demands of the most discerning surfaces in the world, Develine sets a new standard in durability. It outperforms every microcement product currently on the market, delivering a finish that doesn’t just look exceptional, but holds up to the rigors of real-world use like nothing else available today.
And when it comes to closing jobs, Develine gives you an edge nothing else can—the ability to create live samples at a client’s home or business, on the spot, with a product that speaks for itself.
About the Instructor
Alexander Alexiadis
Decorative Surfaces Specialist & Microcement Expert
Alexander Alexiadis began his professional path with a background in business administration before immersing himself in the world of fine art. Initially a painter, he built a strong reputation creating large-scale murals for both private residences and commercial venues.
Over time, his focus expanded to the application of premium decorative finishes—ranging from faux techniques to Stucco Veneziano and Italian Marmorino plasters. As the architectural demand for seamless, continuous surfaces on floors and walls grew, Alexander honed his expertise in microcement and resin-based systems.
For several years, he has operated as an independent applicator, completing projects not only across Greece but also internationally in France, Ibiza (Spain), Tel Aviv (Israel), and Curaçao (Caribbean). His work spans high-end residential and commercial spaces, utilizing materials from a variety of international suppliers.